A detailed guide by Nick Kolenda on the psychology behind pricing strategies and how they influence buyer behaviour. Read the guide to apply specific pricing tactics (like "charm pricing") to your products to increase conversions.

A tool that generates a customised cookie consent banner to ensure your website complies with privacy laws like GDPR. Configure the banner settings to match your site's needs, then copy the generated code into your website's header. If you get stuck, ask Gemini - the free plan is smart enough to help you with this.

I look up to this book's author a lot. This book is geared towards individuals selling to a wide internet audience, but the information provided can easily be transferred to a local business scenario. A downloadable guide containing templates and strategies for writing "irresistible hooks" to grab attention for your offers. Enter your email address on the landing page to download the free PDF and start using the hook templates.

Regarding sales, digital marketing, internet marketing, classical marketing and, to be honest, more things I can list here. Check out this resource.

A simple, free Customer Relationship Management (CRM) tool designed for small businesses to track deals and contacts. You should be using a CRM. Create an account to organise your client database and manage your sales pipeline.

A social media scheduling and analytics platform that allows you to manage all your accounts in one place. Connect your social media profiles to schedule your content and view performance metrics. A great alternative for your social posting schedule if you're not ready for my Shine Online platform yet!

An internal infographic designed to provide quick content ideas and inspiration for social media posts. Bookmark the page and refer to the infographic whenever you are creating your schedule of posts.

A free web analytics tool that uses heatmaps and session recordings to visualise how users interact with your website. Install the tracking script on your website to start recording user sessions and analysing behaviour.

A series of short, practical video lessons (under 10 minutes) teaching you how to use Google’s latest AI tools. Select a "bite-sized" lesson from the path to quickly upskill in a specific AI topic, and start to apply it to your work.

A shipping software that automates order processing and label printing for e-commerce businesses. I've included it as there may be some of you who can really benefit from this. However, it won't be suitable for all. It's like 'Stripe' but for deliveries. Integrate it with your online store to automatically import orders and print shipping labels in bulk

An AI-powered tool that generates interactive lead magnets (like calculators or quizzes) to help you capture more emails. Enter your website URL or a topic into the tool to generate a custom lead magnet you can embed on your site! use with System.io to capture and nurture leads towardsa sale.

A self-hosted email marketing solution that allows you to send high volumes of emails without any monthly subscription fees or restrictions. Install the software on your own server to manage your email lists and send campaigns independently. This is a task that might be worth getting some tech support on, but it's worth it - self-hosting your email platform is a pro step, and it can save you thousands.

Is it Sales Handy or is it Sale Shandy? It's the former, and it's a brilliant tool for cold email outreach. I have used it myself, and, I probably still do at the time you're reading this!

A collection of free SEO and social media tools, including broken link checkers and metadata analysers. Select a specific tool from the list and enter your URL to run a quick audit.

An open-source, automated tool for auditing the performance, accessibility, and SEO quality of your web pages. Run it directly within Chrome DevTools to generate a report and get specific improvement recommendations

A powerful website crawler that helps you identify technical SEO issues like broken links, redirects, and duplicate content. Download the software to your desktop and enter your website URL to start crawling and auditing your site.

A Google tool that helps you create structured data (schema markup) to help search engines understand your content better. Paste your URL, highlight specific data types (like events or articles), and download the generated HTML code.

A free testing tool that rates the effectiveness of your email subject lines. Type your proposed subject line into the box to get a score and tips for improving your open rates.

A curated gallery of the best-designed emails from top companies, used for design and code inspiration. Search the library by category to find visual inspiration for your next email marketing campaign.

A searchable database allowing you to view all active ads running across Facebook and Instagram. Search by a competitor's name to see exactly what ads they are running and how they are positioning their offers.

An open-source SEO crawler designed to analyse on-site SEO elements and identify issues. Download the software to your computer to crawl your website data without limits. Similar to Screaming Frog.

A tool by LinkGraph to check the Domain Authority (DA) and spam metrics of multiple websites simultaneously. Paste a list of up to 10 URLs into the tool to instantly analyse their authority and link-building potential. This is a great tool. Use it on local websites and try to get a link from the highest scoring ones!

A comprehensive course teaching you how to grow a blog to over 100K monthly visitors and turn readers into customers. Watch the video modules to learn content strategy, keyword research, and promotion techniques.

A free online learning resource for mastering Pay-Per-Click (PPC) advertising on Google and social media. Instructions: Browse the lessons to learn everything from PPC basics to advanced ad optimization strategies.

A leading platform offering free online training and certifications in inbound marketing, sales, and customer service. Sign up for a course and complete the lessons to earn a certification for your CV or LinkedIn profile, and immidietly apply the principles learnt to your business. Note: I don't recommend HubSpot for the majority of small businesses - it is expensive, complex, and you are at risk of getting bogged down. Theair trainingcontent is great though! - I have done a lot of it myself.

Turn your website into a growth engine. The HOTH helps you get discovered in Google and AI-powered results, driving more traffic, leads, and sales. The HOTH has been around for ages, they know what theyre doing and theyre reliable.

They think that they can provide everything you need on one platform. I think that most small businesses need much less to move the needle. However, check out their toolkits. Some of them might be perfect, especially if you are now outgrowing DIY digital marketing

My favourite. FatJoe is like a supermarket of digital marketing services. You can buy premade packages, you can tailor your own, or buy one-off services. They're one of the service options is great - whatever stage you're at, FatJoe has something for you.

Location-based ads, right to your prospective customers' phones. There is a self-serve option, and package deals where they run things on your behalf. I recommend self-serve, and I definitely recommend taking a look at their offering to see if it could work for you.